Here is a list of questions our clients often ask us, and their answers. If you have a question not mentioned here, please don't hesitate to contact us.
What is the difference between a trademark and a service mark? A trademark is a word or symbol that distinguishes one party's goods or services from another. It can be a word, symbol or design, whereas a service mark identifies the source of a service rather than a product. Service marks appear in service advertisements. For more information visit USPTO. How do you ensure that the names you propose have not been utilized by another company? We do preliminary trademark and domain name searches for the names selected for assignment to a product, company or service. We can have an in-house contest to come up with some creative names. Why should we use a naming service? Creating a name is not as simple as it sounds. Sometimes it's better to hire professionals who are experts in a particular industry. Namix provides the perspective of an outsider, free of the biases common amongst people who work together. Assigning name derivation to a group within an organization can result in ego conflicts; there is a natural inclination to fall in love with one's own 'baby' to the point where rational considerations fall by the wayside. Namix avoids this internecine warfare by sifting all possibilities, including those submitted by the client, before selecting the most likely candidates. Since there are no disappointments, there are no hurt feelings and everyone comes away a winner. |
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